How-To Video: Customized Extensions

This week, Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Careshares key tips to creating customized clip-in extensions for your guests. A big challenge is making sure the extensions look natural, and that the color and texture blends to the guest’s own hair. Ruth takes us through the steps to ensure the result is natural and believable.


About: Ruth Roche is Global Artistic Ambassador for Pureology Serious Colour Care. She specializes in design/finishing trends and business, and is as captivating in front of thousands as she is in an intimate in-salon setting. She is the winner of multiple North American Hairstyling Awards (NAHA) and has contributed to Milady’s Standard Textbook of Cosmetology. Stylists from around the world learn, grow and fuel their creative fire with her. She is an established celebrity stylist—working with stars such as Anne Hathaway, Claire Danes, Amy Adams, Pink, Jenna Fischer and Mariah Carey—and maintains a loyal clientele at Cutler Salon in NYC. Website:, Facebook:, Instagram:, Pinterest:, Twitter:, YouTube: