CND held a press event in Manhattan to announce the companyâ€™s biggest launch in 10 years. Coming this fall: 50 rich crÃ¨me colors that can be customized by adding one of 15 Special Effects in hues ranging from lavender to gold. Choose from the fine opalescence of Pearl Effects to the super-bling audacity of the Sparkles for endless possibilities. CND co-founder Jan Arnold thinks of the crÃ¨me colors as the clothes; the effect are the accessories. The point is to accessorize, accessorize, accessorize.