Paramore’s Hayley Williams Haircolor Line is Now Available Nationwide

Hayley Williams and her hairstylist/co-founder of GDY Brian O’Connor (Hayley Williams Haircolor Launch)

Paramore lead singer Hayley Williams just dipped into the haircolor category with the launch of her own line of products, Good Dye Young (GDY). Williams’ journey as a beauty trendsetter began in 2016 in the chair of GDY co-founder and her longtime hairstylist, Brian O’Connor, who for years helped maintain her reputation as a haircolor chameleon. Together, they have created an inclusive community, enabling self-expression through hair and released six semi-permanent hair dye colors.

The Good Dye Young Semi-Permanent Hair Color collection includes nine vivid colors.  

Since then, the line expanded to nine semi-permanent colors, into brick and mortar stores including Sephora and to a line of temporary hair makeup called Poser Paste. “Good Dye Young is a community built on a mission of inclusion, diversity and self-expression,” said President of Good Dye Young Abraham Faddoul. “Our partnership with Sally Beauty offers us a platform to grow our diverse community and be present where consumers shop for vibrant hair color, at Sally Beauty stores.” 


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