Paul Mitchell styling bar.
Paul Mitchell teamed up with women’s fashion brand GUESS by Marciano for its Spring Collection preview events, which were hosted in select cities across the U.S. for members of its M Loyalty program.
The events offered a shopping experience showcasing a Paul Mitchell styling bar where attendees received style makeovers and samples from Paul Mitchell’s Awapuhi Wild Ginger line. The event also donated to charity with a percentage of event sales benefitting Dress for Success and Step Up Women’s Network.
“Paul Mitchell is synonymous with style, so we were thrilled to partner with GUESS by Marciano to offer glamorous, fashion-forward looks to complement their new spring collection,” said Robert Yates, senior vice president of marketing for Paul Mitchell. —Aja Edwards
A Paul Mitchell stylist works on an attendee's hair.