John Paul DeJoria Shares His Rags-to-Riches Story in New Documentary

Good Fortune, a new documentary premiering Thursday, June 29th, chronicles the life of billionaire philanthropist and co-founder of John Paul Mitchell Systems, John Paul DeJoria. 

Through a series of flashbacks and interviews with friends, fellow entrepreneurs and business partners, Good Fortune narrates JP's life, sharing insight on how he became one of our industry's biggest icons. The documentary follows his early years, from his impoverished beginnings in Los Angeles, early adulthood in the military, and days in biker gangs, to his ultimate rise to success, which began when he partnered with hair stylist, Paul Mitchell, and began John Paul Mitchell Systems with $700 that he borrowed.

“I’m honored to have the opportunity to share my story with the world,” says DeJoria. “Life wasn’t always easy for me, but I always had the drive and faith that I would succeed. I hope the lessons I’ve learned will help inspire others and most importantly remind people that success unshared is failure, and we all have the power to make the world a better place.”


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The documentary made its world premiere as part of the Zurich Film Festival on September 22nd, 2016, and its U.S. premiere in DeJoria’s hometown, Austin, Texas, at the Austin Film Festival, on October 14th, 2016. It will debut nationwide in June 2017.

Watch a trailer for the film here