PBA to Host Complimentary Webinar on How to Enhance Trade Show Presence

In today’s competitive economy the use of social media platforms like Facebook and Twitter are vital to a company’s success.  It is in the best interest of professional beauty brands to develop a social media marketing strategy when showcasing their company’s brand and products at trade shows. With that in mind, the Professional Beauty Association (PBA) is offering a complimentary webinar that will focus strengthening trade show presence through the use of social media.

This 60 minute webinar will look closely at the positive effects of social media when promoting a brand before, during and after a trade show. Attendees will learn which sites are the best for enhancing business and how to create and integrate social media marketing into a trade show strategy. In addition, attendees will learn how to get the most out of popular sites like Facebook, Twitter and Youtube to help drive booth traffic and increase lead generation.

The webinar will be hosted by Marketing Savant’s Dana VanDen Heuvel, on May 16, 2013, at 1 p.m. EST and is open to all beauty professionals. PBA members who attend will receive a comprehensive e-book on social media for trade shows. 

To register, go to https://www2.gotomeeting.com/register/267281490.