PRAVANA Guest Artist Rickey Zito Demonstrates HyperColor

HyperColor: color that changes when exposed to heat. 

The stylist who brought tie dye hair to life with his technique comes together once again with innovative hair care and color brand PRAVANA to bring the heat with HyperColor hair. Enter new #rainbowhair goals.

Using custom creations of VIVIDS, PASTELS and NEONS hair color for the longest-lasting, brightest results, PRAVANA Guest Artist Rickey "Hair God" Zito melts the vibrant shades into one another for a stunning, multi-dimensional effect known as HyperColor hair. The colors radiate from the dark base and brighten as they expand away from the root, alternating between color combinations for optimum movement, as seen in the video here: 

To create a great base for this gorgeous #rainbowhair look, HairGod Zito did a Rusted Root look (seen here), incorporating the rooted and silver hair trends using PRAVANA ChromaSilk Hair Color Crème and Express Tones in Ash for a silky, silvery finish before applying the VIVIDS colors. 

To maintain HyperColor hair, protect it with the VIVIDS Color Protect after care line, complete with a gently cleansing sulfate and salt-free shampoo, a moisturizing conditioner and Sealing Spray. 

Colorist: Rickey Zito @hairgod_zito
Model: Erika Brueckner @tootalltomarry

Makeup: Amanda Evert @aamandanicollee
Wardrobe: Caisa Airmet @caisadilla
Photographer: Huck Hinshaw @pleasantlycavingin
Photos courtesy of PRAVANA @pravana

About: VIVIDS Color Protect aftercare provides all the essential tools to preserve color vitality and vibrancy like no other product available. Specifically formulated to work with the very special cationic dye system employed in VIVIDS and PASTEL colors, VIVIDS Color Protect aftercare works to ensure long-lasting, bright color. For more information visit