PureOlogy donated 700 bottles of HydraCure, valued at $31,500, for The Hollywood Reporter's 15th Annual Women in Entertainment Power 100 Breakfast, held at the Beverly Hill Hotel and presented by Lifetime. Jim and Cheryl Markham, founders of PureOlogy, were on hand to help celebrate the year's 100 most powerful, talented and recognized women in entertainment. This year's special honoree was Meryl Streep. Maria Bello, Maggie Gyllenhaal and Melissa Etheridge were also among those acknowledged.