Pureology Introduces New Superfood Treatment Masques

photo courtesy of Pureology

This month, Pureology has released two new Superfood Treatment hair masques specifically for color-treated hair that moisturize and strengthen. A top concern for your color-treated clients is preventing and protecting their hair from further damage. Using a hair masque is an easy, single-step fix to help fortify hair at home or in the salon. Filled with flavonoids, amino acids, proteins and vitamins, the masques are 100 percent vegan and silicone-free. Packing a one-two punch, they also contain Pureology’s AntiFade Complex to keep your client’s color fresh and vibrant in between their salon visits. 

Meet the masques: 

  • For color-treated clients with dry hair, the Hydrate Superfood Treatment is formulated with coconut oil and avocado oil to help nourish and soften, leaving hair moisturized and more manageable. 

  • The Strength Cure Superfood Treatment is perfect for colored clients who want to protect their hair. Infused with goji berry extract and olive oil, hair is smoothed while damage is repaired. 

For salon and at home use, follow any Pureology washing regime with a quarter-size dollop on damp hair. Leave for five minutes, rinse and style. 


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About: Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED! For more information, visit Pureology.com and like Pureology on Facebook and Instagram.