Redken Announces New Brand Ambassador

Redken is excited to announce Los Angeles-based celebrity colorist Matt Rez as their newest brand ambassador.

Redken is excited to announce Los Angeles-based celebrity colorist Matt Rez as their newest brand ambassador. Behind the chair, Rez specializes in all techniques of hair coloring, including his exclusive creation of the Midlight color technique.

His everlasting passion for painting and the art of natural looking haircolor led him to cosmetology school in Portland, Oregon. After moving to Los Angeles, Rez attended the Vidal Sassoon Academy for advanced haircolor techniques and attends continuous color education courses to stay updated on his craft with the latest haircolor trends, products, and professional insider secrets.

“I’m beyond excited to join the Redken family," Rez says. "I have been a fan of the line for my last 12 years in the industry—the color line provides a massive and sophisticated spectrum of colors that are true to tone."

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His color has been seen on celebrities such as Margot Robbie, Eiza Gonzalez, Chiara Ferragni, Jared Leto, Jenna Dewan, Camila Mendes and Lili Reinhart to name a few. Currently, Rez sees clients at Mèche Salon in Beverly Hills, CA. Follow @redken and @colorbymattrez for hair inspiration and to explore his work as a Redken Ambassador.

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