To help salons promote the new Redken age-defying products, Color Fusion and Time Reset, Redken will launch a special Web page on redken.com with discounts and salon promotions for consumers in August and September. This is an opportunity for salon owners to take part in Redken’s campaign to reach 50 million consumers through partnerships with Google, Yahoo, Facebook, VH1 and more. In order to participate and get listed on the page, salons must carry the products and activate the promotion through their Redken account online from April 1 to July 31. Salons can choose from any of the five offers posted on the site, for example, customers can receive a free Time Reset age-defying service with a $25 minimum purchase on Time Reset products, and Redken will promote the salon to consumers. For more information, salons can visit redken.com and click on the special promotional button.
--Nancy Lee