Redken Colorist Chiala Marvici Creates Hand-Pressed Technique

Gone are the days of balayage and foils thanks to Redken colorist Chiala Marvici who has transformed the idea of haircolor into a true art form. Inspired by a painting in her apartment, Chiala has created a new haircolor technique, hand-pressed coloring, that brings the idea of screen printing to the hair and creates unique designs in a variety of colors.

With glass being the main tool for the technique, hand-pressed coloring begins by creating a design of different patterns (circles, diagonals and swirls) and different shades of Redken color on a 6-inch-wide sheet of very hard plexiglass. Next, place a section of hair flat onto the glass, which directly transfers the design from the plexiglass to the underside of the hair. Using a 6-inch long putty knife, press the hair into the pattern to saturate the top side of the hair as the color seeps through the strands. To repeat, slide the glass from underneath the section, reapply your pattern of color to the glass, and move onto the next piece of hair. With processing time only lasting between 30-45 minutes, the technique is a quick and sure-fire way to grab attention this season!

“The technique is a fast way to create cool effects on the hair and gives the artist options to create effects on the hair in less time than traditional applications!” says Redken colorist and creator of the hand-pressed coloring technique, Chiala Marvici. “Depending on the number of times the haircolor is pressed depends on how detailed or blurred the outcome will be.”

Check out Chiala’s Instagram posts here and here to see Chiala in-action with her hand-pressed coloring technique. Be on the lookout this fall as Chiala visits salons across the country to teach the hand-pressed coloring technique to fellow colorists!

About: For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.  Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry.  As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge.