Redken Global Styling Director Guido Creates Clean Looks for Coach Presentation

Redken Global Styling Director Guido created a cool, clean look at the Coach presentation this season, playing up the individual personalities of the models and the coolness of the new collection. He washed the hair with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner and let it dry naturally to create clean, frizz-free texture, and then applied move ability 05 lightweight defining cream-paste near the part for a smooth finish with natural shine.

“At Coach this season I left the hair as natural as possible and really played up the individual personalities of the girls," says Guido, Redken Global Styling Director. "A lot of the shows this season want to keep the girls’ personalities – they don’t want armies. So, I started with clean hair, washing the girls’ hair the night before with Redken’s Frizz Dismiss Sulfate-Free Shampoo and Conditioner to get rid of any frizziness or wildness, and then let the hair dry naturally to get that great texture. I created a part that’s just off-center so it feels very not-thought-about, and then applied a bit of move ability 05 with my fingers to take any frizz away. There’s this sort of coolness about natural hair, and we’ll probably see a lot of it this season because it feels very modern.”

 

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Redken Products Used:

frizz dismiss sulfate-free shampoo
frizz dismiss conditioner
move ability 05  light weight defining cream-paste

 

Create the Look:

1. Start with clean hair by washing with Frizz Dismiss Sulfate-Free Shampoo and Conditioner

2. Allow hair to dry naturally and then create a slightly off-center part

3. Using fingers, apply move ability 05 light weight defining cream-paste to the hair near the part to add smoothness and natural shine.

About: Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike.  A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. For more info visit Redken.com.

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