As a professional salon leader and female-founded brand, Redken is backed by both state-of-the-art science and a legacy of innovation that dates back to the 1960s. Now, nearly 60 years later, the brand is renovating their entire look.
As part of the new look, Redken has relaunched its haircare range across shampoos, conditioners, and treatments into new, Cradle To Cradle-certified packaging that’s recyclable and comprised of at least 93 percent recycled plastic.
What's more, the brand has partnered with The Braille Institute to add Braille to the shampoo and conditioner packaging to make it more accessible to all clients. In an effort to support salons and stylists, Redken has also created exclusive, 16.9oz shampoos and conditioners that will only be available to salons in efforts to support our stylists and give them a competitive retailing edge across the country.
The overall Redken Haircare Renovation is available at SalonCentric and SalonCentric.com now.