Repêchage Hosts White Magic Launch Party in Thailand

Repêchage celebrated the Asian launch of its Biolight Collection with a “White Magic” party in Bangkok last fall. Complete with Biolight models and oversized Brightening Daytime Protection Cream lamps, the party properly introduced the product line to a new market, and according to Lydia Sarfati, CEO of Repêchage, the collection is off to a soaring start in Asia.

“The brightening category has already been a tremendous success in the Asian markets,” Sarfati says. “With the professional and clinical results that Biolight safely provides, it is going to be an instant favorite.” The Biolight Collection —comprised of a cleanser, toner, serum, overnight cream, day cream and mask— targets hyper-pigmentation and age spots with active ingredients like plant extracts and rare seaweeds. PBC Marketing Co., Ltd will exclusively distribute the brightening line in Asia. —Jennifer Barnes


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Suggested Articles

Amika has reinforced their commitment to go cleaner and greener by introducing a free, national recycling program.

Hair industry veterans Ray Civello and Lupe Voss have collaborated on a high-tech color line: Color Space, driven by science and education.

The meditative space offers signature facial and body treatments, crystal-embellished treatment rooms, saunas, an event area and much more.