Ruth Roche Joins the Beauty Underground Artistic Team

“We are photographers, hairdressers, makeup artists, fashion stylists and models that create illicit spontaneous fashion and fearless beauty.  We refuse to be controlled by anything but our desire to take dramatic, provocative, and beautiful pictures,” explains Charlie Price Founder of Beauty Underground and head of the Beauty Underground Artistic Team.

“We’re so excited to have Ruth on the team, it establishes our credibility and will help increase awareness for the team and what we stand for,” adds Price.

“This is a wildly talented group of people that inspire me…they’re rebels, my inner rebel is excited to come out and play,” says Roche.


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The Beauty Underground Artistic Team is comprised of people who want to collaborate with others in the name of art and inspiration, there are no advertisers/sponsors and it’s non-product specific, so members can truly let their rebel out and about.  “It’s an avenue for creativity…without a specific brand to represent, we can go wild, which feels so good!” says Price.  The only guidelines are committing to working one project and one event a year with the team.

During New York Fashion Week, The Beauty Underground Team, consisting of Shareena Reardon/Aveda; Jill Leitz/Redken; Nekisa Addis/Sebastian & Oribe; Lisa Vann/Aveda and Katie Nielsen/Scruples, did Costello Tagliapietra and then Roche joined in for Jay Godfrey, both at Lincoln Center.

“It’s so important for hairdressers to continue to be inspired to foster their creativity, it not only fuels their artistry, it keeps them sharp, focused and connected,” adds Roche.

About: Roche specializes in design/finishing trends and business – she’s as captivating in front of thousands as she is in an intimate in-salon setting.  She is the winner of multiple North American Hairstyling Awards (NAHA) awards and has contributed to Milady’s Standard Textbook of Cosmetology.  Stylists from around the world learn, grow and fuel their creative fire with her.  She is an established celebrity stylist (Anne Hathaway, Claire Danes, Amy Adams, Pink, Jenna Fischer and Mariah Carey) and maintains a loyal clientele at RARE Salon in NYC, where she is both founder and creative director. 

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