Earlier this month, Sam Brocato Salon in New York City received a well-deserved shout-out from W Magazine editors in the online piece, How to Relax Like a W Editor. The writer singles out the organic product line (Brocato) and individual attention stylists bestow on clients. Housed in a subterranean open loft space with a minimalistic, modern aesthetic inspired by architecture of nearby art galleries, the iconic SoHo salon provides a respite from the hustle and bustle of New York City and plenty of space for artisan stylists and colorists to make hair fashion for discerning clients. Led by accomplished beauty product formulator and the founder of Brocato, Sam Brocato has established Sam Brocato Salon as a “Living Laboratory”, where the team can readily custom prescribe, recommend and even mix a product blend to meet each client’s need for proper home care. The salon’s styling and cutting department offers a proprietary system, which combines classic and modern hair mastery techniques. Stylists also offer smoothing, waving, curling and extension services, that allow clients to emerge with individualized looks. When it comes to color, Sam Brocato Salon is known for vibrant reds, rich brunettes, swiftly foiling or balayaging natural highlights and the latest trend shades. Nail services along with waxing, lash extensions and make up application are also available.