Stylists who want a quick Sam Villa fix can now connect to the mobile version of the website, samvilla.com, with their smartphones. The site provides access to more than 70 instructional YouTube videos, step-by-step techniques with descriptions and photos, photo gallery sharing via Twitter, Facebook and e-mail. There’s even a distributor and store-locator search function.
“We want stylists to have instant access to Sam’s business, to find him easily on mobile devices when they’re in the salon and need information instantly,” says Dan Polhamus, director of interactive media for parent company Allvus. To access the mobile version, visit m.samvilla.com from any mobile device.
—Pearly Huang