Save the Date: Matrix Destination 2018

Come January 2018, 2,000 hairdressers will convene at the brand new Loews Hotel in Orlando, Florida for four days of hands-on education led by award-winning Matrix Artists at Matrix Destination 2018. Fresh off the heels of an eight-year program hiatus and a successful rebirth at Matrix Destination 2016, Matrix Destination 2018 is sure to be one for the ages. 

This year, featured artists include: Tabatha Coffey, George Papanikolas, Chrystopher Benson, Daniel Roldan, Nicholas French, Nick Stenson, Robert Santana, Dan Csicsai, Danielle Keasling, Dilek Onur-Taylor, Michelle O’Connor and Michael Albor.

Related Story: An inside look at Matrix Destination 2016

During the four-day event, attendees can take part in two main stage presentations, six hands-on classes, four classes tailored towards salon owners reaching goals, and four small-group classes, including:

MATRIX GLOBAL TREND: Matrix Trends from Around the World

You’ll see the newest trends in style, color and cutting, brought to you by our visionary Matrix Artistic Directors from around the globe.


Hear from industry icon Tabatha Coffey as she shares her tips and ideas on how to enhance the clients journey through your salon, build your clientele through social media and more.


Experience a whole new level of haircutting in this hands-on, no-holds barred cutting experience. Explore advanced cutting methods and guide your scissor along new creative strands.

ADVANCED COLOR: The Color Compass

Use the color wheel as your compass to guide your style to uncharted territory in this hands-on advanced color class. Learn technical skills, while discovering the freedom to create stunning hair color possibilities.

STYLING: Develop Your Signature Style

Join the masters of hairdressing to help you create your own signature style. In this hands-on class, you’ll implement artistic elements that help shape, mold and structure the direction of a balanced hairstyle. Add a modern twist to your finishing techniques and build your own endless styling options.

MEN’S CUTTING: It’s a Man’s World

Discover a modern edge to men’s haircutting. From tapers and fades to texturizing longer lengths, you’ll experience new techniques and learn trendy looks to shape men’s hair beyond traditional barbering.

SOCIAL MEDIA: #Tellyourstory

In our digital world, everything you post on social media tells a story about you and your brand. Are you telling the right one? In this interactive class, we’ll show you how to hone in on your unique brand identity, capture the perfect before and after photo and authentically grow and engage with your audience.

CREATIVE COLOR: Beyond Color Boundaries

Join our Color Masters in this hands-on class and feel the impact of hair color. From the latest trends to experimental techniques, you’ll learn how to create your own colorful masterpieces. 

For more information on the event, pricing information and a full list of available classes, visit