Schwarzkopf Professional BC Color Freeze preserves hue and shine for all hair types
Formerly known as BC Color Save, Schwarzkopf Professional has relaunched the collection with new formula technologies and a name change. For clients looking for color during dreary winter, the BC Color Freeze collection is now designed to deliver more shine and to withhold more color than BC Color Save. Reactive silane, the brand’s breakthrough lamination technology, aims to protect color pigments with a weightless elastic net, while color stabilizer technology forms a color-guard layer around each strand. What’s more, its UV filters can protect hair’s keratin structure, ultimately acting as a hat of protection. “This takes color to the next level,” says Amber Dawn, Schwarzkopf Professional brand ambassador.
BC Color Freeze Rich Shampoo works to heal over-processed colored hair from summer highlighting by cleansing the scalp, and Conditioner detangles, seals and improves elasticity after shampooing. To help balance hair’s natural moisture level, Treatment increases shine while locking in color. “The treatment is great for a weekly boost,” says Dawn. Thermo Protect Cream can be applied as a leave-in treatment to guard against styling heat, and boasts an apple, vanilla, sandalwood, orange and coconut scent. schwarzkopf-professional.com — D.C.
