Remind clients that bold is beautiful when it comes to brows.
Bigger, thicker and stronger brows, like those spotted on this season’s runways from Ruffian and Rebecca Taylor, are all the rage. “This strong brow is not the wild brow of the ’80s,” says Joey Healy, eyebrow stylist, professional makeup artist and owner of The Joey Healy Eyebrow Studio in New York City. “It’s groomed and straighter.” When determining the proper brow shape, it’s important to check the direction of the hair’s growth and follow the facial bone structure—this determines placement of the arch, according to Erwin Gomez, celebrity makeup artist, eyebrow expert and owner of Karma Beauty Lounge in Washington, D.C. “Use the proper guide for shaping, which is from the tip of the nose to the inner and outer corners of the eye,” he says. “This will avoid the common mistake of brows being shaped too far apart or too short.”
Achieving the perfect brows also requires the best products and tools; sales of these items have increased by double-digits in the past three years, according to the market research company NPD Group. Stainless-steel slanted tweezers, like Joey Healy Collection Elite Sculpting Tweezer, feature elongated and angled tips to ensure accuracy and control. A brow serum, like the Joey Healy Collection Brow Renovation Serum—formulated to moisturize the skin and enhance circulation—can help thicken thin brows. Another tool that can help brows appear thicker and more naturally defined is an eyebrow pencil, like the Erwin Gomez Waterproof Eye Brow Pencil. A brow gel, like RevitaLash Hi-Def Tinted Brow Gel, can help keep brows in place. erwingomezcosmetics.com; joeyhealy.com; revitalash.com —N.A.