1 DENNIS BERNARDEliminate color fadeout, even on redheads, with TCA The Color Accelerator. It leaves your clients' hair silky smooth and helps strands retain color longer. TCA processes in normal processing time, half processing time under a plastic cap, and in less than 10 minutes under low heat, placing appointment scheduling in your hands. (732) 308-9595.
2 ISOISO is rolling out ISO Hair Care, a comprehensive line of styling products that cater to individual hair types and textures. It's divided into color-coded categories: Daily, Hydra, Color Preserve, Bouncy and Tamer products, as well as two in-salon treatments, Pure Cleanse and Intense Treat. At the core of every product is the company's signature Tri-active Technology that delivers positively charged vitamins, proteins and moisturizers to the hair. (800) ISO-HAIR.
3 ARUMBecause Arum's Cherimoya Quick Dry System dramatically decreases hair's drying time and its exposure to heat, tresses are left strong and full of shine. Products in the system include a daily shampoo that smoothes, conditions and seals the hair; a daily conditioner that softens and detangles; and drops, a lightweight conditioning and moisturizing lotion for the hair, skin and scalp. (800) 619-1333.
4 AVEDAWatch eyes and cheeks blossom with Aveda's new Petal Essence makeup collection. Each palette of spring colors is infused with a unique blend of flower waxes from jasmine petals, geranium plants and oil of orchid to create smooth, petal-soft textures and velvety finishes. Colors like wild indigo, moss and bright plume poppy blend and layer easily, with improved adherence to skin. (800) 328-0849.
5 ESSIEThis spring it's all about clean lines and natural color, and nothing completes the look like manicured hands. So help your clients embrace the season's simplicity with Essie's new Bare Necessities Collection. The six new shades include Au Natural, Minimalistic, Moon Struck, Skin Deep, Vanity Fairest and Wiggle Room. (800) 232-1155.
6 PAUL MITCHELLDramatically fortify damaged hair with the new Paul Mitchell Strengthening System. Composed of vegetable proteins and mineral-rich extracts, the Super Strong Complex rebuilds hair's internal structure, leaving softness and deep shine. The system features Super Strong Daily Shampoo, Daily Conditioner and Treatment. Ask your John Paul Mitchell Systems salon consultant or distributor for details.
7 YOUR NAME PROFESSIONAL BRANDSGive face, cheeks and eyes that ultimate spring glow with glimmering Powder Pigments from Your Name Professional Brands. The powders come in six bold shades: Fuchsia, Violet, Gold, Maroon, Blue and Silver. They're formulated to provide alluring color that adheres easily to all skin types. With versatile, buildable coverage, the pigments are long-lasting, non-streaking and perfect for warm weather. (800) 221-3071.
8 SEXY HAIRWhether your client has straight or wavy hair, give her beautiful ringlets with 24/7 Curls Instant Curling Spray by Sexy Hair Concepts. 24/7 is the first-ever dry aerosol setting spray that instantly curls and penetrates the hair shaft, so curls remain defined throughout the day. Safflower seed oil and squalene protect the hair from heat damage and provide nourishment for soft, shiny hair. (800) 848-3383.
9 BELSONGet shiny, silky hair with the Mega Hot Professional Kaolin TX Ceramic Stone Straightening Iron from Belson Products. The iron is equipped with two heaters that provide quick, even heat throughout the ceramic plates. An electronic ion generator helps eliminate frizz and add volume, leaving hair silky, manageable and easy to style. (800) 327-8384.
10 SCRUPLESGet your clients ready for fun in the sun with Scruples O2 Originals Island Breeze Spring Beach Kit, deliciously scented and filled with everything they need to keep their skin protected. The kit contains Scruples Sealution water-resistant sunblock with SPF 15, Sealutions Hair & Skin Hydrating Mist, O2 Originals Island Breeze Body Wash and O2 Originals Island Breeze Hydrating Lotion. (888) 727-8753.
11 AERIALUse Aerial's Sunless Spray Tanning System and say good-bye to white spots and blotching. Aerial's delivery system uses air to draw out the solution, turning it into a micro-fine mist, which evenly coats the skin and dries almost instantly. The solution never comes in contact with the SunGun Spray head, so there's no cleanup. (800) 950-9565.
12 CINDERELLA HAIRGive your clients down-to-there hair using extensions from the Cinderella Hair extension system. Choose from three textures: European fine, medium and yaki (coarse), in silky straight or body wave. Extensions come in two lengths, 8 inches and 24 inches, and are available in 58 colors. The newest two-tone and blond-over-blonde colors will give you the versatility your clients will love. (800) 332-9246.
13 PHYTOSuitable for both men and women, Phytoaxil Thinning Hair Treatment and Shampoo use a special formulation of two patented botanical ingredients that helps improve scalp irrigation while boosting cell multiplication. The oil-free treatment has no side effects, leaves no telltale signs and works in synergy with the Phytoaxil shampoo to help fight persistent hair thinning. (800) 55-PHYTO.
14 HELEN OF TROYForm meets function in the radical, wedge-shaped new design of the Dual Edge Ceramic Flat Iron from Helen of Troy. The iron's narrow edge lets you get close to the scalp without burning, while the wide edge forms a large, gentle curl. It features gentle far-infrared heat, 10 heat settings, the patented Pulse Technology electronic heating system and HOT's famous "Gets Hot...Stays Hot" performance. (800) 480-8832.
15 REDKENBody Full, Redken's new haircare regimen, is ideal for clients with normal/fine hair who desire fullness. Its rinse-off formula includes an interbond conditioning system, which delivers styling polymers that combine with carbohydrates and protein to form the new anti-gravity complex. This complex works from the inside out to provide volume with long-lasting thickening and styling benefits. (800) REDKEN-8.
16 BIBOHeat things up with Bibo Cosmetics' new Rush Collection. It includes the Adrenaline eye shadow trio, featuring a shimmery champagne, an indigo purple and a metallic bronze; Electric Bronze pressed powder, for a warm, natural glow; Bronze luminizer, to highlight cheeks and eyes; and two lip duos, Ignite, a natural coral, and Pulse, a sheer burgundy-brown. (800) 456-9322.
17 FAROUK SYSTEMS USACHI Infra Blondes High Lift Cream Color lets you transform the darkest hair into the shiniest blonde in a single step, without any unwanted brassiness or warm hues. Farouk's research team infused the lightening power of CHI with a revolutionary complex of new dyes to ensure maximum lift (up to eight levels) and control. The color contains no ammonia and is safe for the environment. (800) 237-9175.
18 OPIGet rock 'n' roll nails with All Shook Up!, OPI's newest selection of nail lacquers. The collection includes six fabulous colors named for the Elvis Presley tunes featured in the hit Broadway musical All Shook Up! Colors include Burning Love, a hot, glowing orange, and A Little Less Conversation, a lemon yellow that's perfect for fingers and toes this spring. (800) 341-9999.
19 CONAIRThe new Forfex FX687 clipper from ConairPro is slender but powerful. It features a low-maintenance, high-torque, permanent magnetic rotary motor that delivers more than 25 pounds of cutting torque. Its slim, ergonomic, soft-rubber finish provides comfort and control. And like all clippers in the Forfex line, it comes with the Forfex Ceramic detachable blade, which allows for precise and swift cutting. (866) 771-7092.
20 JOICOMend split ends, tame flyaways and eliminate frizz with Silk Result Sheer Gloss from Joico. The gloss uses a system of real silk amino acids, natural silk silicone and a naturally derived silk surfactant to gently cleanse, polish and resurface hair while protecting it from heat. Hair is left polished, manageable and luxuriously soft. (800) 44-JOICO.