Eugene Perma Paris is offering salons a fresh way to keep their clients entertained while they get a haircut: SoChicTV, a new video magazine system available exclusively at salons that carry Eugene Perma Paris products. The system allows clients to choose a theme to watch on a portable DVD player. Themes include Fashion, which highlights new designers; Culture, which consists of music and art news; Shopping, which describes the latest trends in accessories and high-tech devices; Travel, which details different destinations; and Hairstyling, which provides viewers with hair trends and professional tips. The video lasts one hour and 30 minutes and is updated every six weeks, so clients will never have to watch the same video twice. For more information, visit eugeneperma.com. —N.P.
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