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Global Keratin is looking to break new ground in the chemical straightening arena with the Functional Keratin Hair Taming System, the first hair treatment on the market to utilize raw keratin, which, unlike hydrolyzed keratin, retains up to 92 percent of its nutrients. The treatment is customized depending on the type of hair; for example, someone with a light wave would get a formaldehyde-free formula, while coarse hair requires formaldehyde for optimal results. Stylists can also choose between açai, chocolate and strawberry fragrances during application. Functional Keratin Hair Taming System is designed to require less product than other keratin services and provide healthy, frizz-free hair for up to five months. globalkeratin.com —L.M.

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