The S Factor collection by TIGI is meant for getting that red carpet look – think silky, soft, smooth, shiny, sexy. While the brand is well known for its Catwalk and Bedhead lines, the lesser-known S Factor line is finally coming to the fore with its unique formulation. “The S Factor client is looking for a high-end, luxe experience and overall ‘expensive looking’ hair. The ingredients in the S Factor line are high tech and luxurious – silk, pearls, cashmere, diamond dust, etc. Another key differentiation is that the S Factor line is designed to work within a system based on specific hair type/need,” says Thomas Osborn, TIGI US Creative Director.
Made up of 30 SKUs across a wash and care range as well as a full styling collection, the original selection of products have been redesigned and improved in addition to the nine new launches introduced earlier this year.
Check out the popular S Factor product cocktails for getting your client the desired look:
“After any style/blow out, I enjoy cocktailing a pump of Silky Smooth Moisture Serum with one finger tip of Creamy Molding Wax (warm into finger lengths and palms) then push a textured loose natural movement into mid-lengths and ends. An alternative would be to piece out (define) areas of interest: fringe, graduation around face, or layers),” says Christopher Catanese, TIGI Education Director.
“For instance if you have coarse, frizzy or textured hair, the Smoothing Lusterizer Shampoo and Conditioner smooths out hair and flyaways at the wash basin while the Smoothing Lusterizer styler continues the smooth look at the chair, before and after the blow dry,” says Osborn.
“Use Papaya Leave-In Moisture Spray from mid-lengths to ends - this helps with potential dry-looking ends by pumping up some moisture. Once combed through, work Body Booster Plumping Spray from root area to mid-lengths for a serious amount of lift and body. Ideally a medium round brush will be used for volume and lift,” says Catanese.
About: TIGI was conceived by the 4 Mascolo brothers providing them with the ‘liquid tools’ to style and finish their hairstyles. Inspirational educational programs motivate and inspire hairdressers and provide them with the information to create the latest haircuts using TIGI products. The products are promoted by hair cut ‘collections’ created by the TIGI Creative Team and photographed by Anthony Mascolo who leads the image and creative side of the business.