TikTok Star Addison Rae to Launch Beauty Line

TikTok star Addison Rae is launching a clean-beauty brand | photo via Instagram

Addison Rae isn't your average 19 year old. With nearly 25 million Instagram followers the star can thank TikTok for her sudden rise to fame, but she isn't resting on her laurels. After just announcing a new mother-daughter podcast with her mom, Sheri, last month, Rae's latest venture is a clean-beauty line. 

ITEAM Beauty is a dermatologist-tested, clean beauty brand that promises to redefine beauty norms by instilling confidence, self-love and self-expression. "I wanted to create a brand that supports individuality in a very real and authentic way," Addison Rae said in a press release. "ITEM approaches beauty the same way that I do. I want to be able to put something on my face that I can feel good about—clean products with ingredients that are good for my skin and enhance, not mask, my features. It's about embracing all your imperfections because they all play a part in what makes you truly unique."

The debut collection will feature six cruelty-free, vegan-friendly essentials including:


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  • Lash Snack lengthening mascara
  • Lid Glaze hydrating jelly eyeshadow
  • Powder Hour brightening powder
  • Cheek Money bronzer duo
  • Lip Quip lip oil
  • Brow Chow brow definer

ITEM Beauty will be available on ITEMBeauty.com starting August 11th, and will be sampled through Madeby Collective's sister brand IPSY via its iconic Glam Bag beginning this September.