Many salon owners make the mistake of working out what they need to charge based on what it has cost to run their business over the past 12 months and whilst that will have some great information to determine your prices you need to realise that your prices need to reflect the cost of running your business for the year ahead not the year that was.
About: Antony Whitaker is Mr. Motivation! The ultimate educator and motivator, with a worldwide reputation based on more than 30 years experience in the hairdressing industry. He is internationally acclaimed as a gifted, multi award-winning stylist-turned-educator, motivator, business coach and best-selling author of the GROW book series. Twice named Australian hairdresser of the year. UK based Antony is now recognised and respected worldwide as the industry’s leading motivational speaker, having taken his message on management, money, marketing, team-building and retailing to more than 250,0000 hairdressers in more than 40 countries. His GROW series of inspirational books for hairdressers, salon owners and managers sets a new benchmark of business excellence for hairdressers. To find out more or to subscribe to his inspirational ‘Unplugged’ audio club featuring monthly interviews with industry icons, or to enquire about a limited amount of one to one telephone coaching for salon owners and managers visit www.growmysalonbusiness.com.