Each year Wella Professionals provide stylists with inspiration and cutting-edge hair fashion through the much anticipated Trend Vision Competition. This year the brand will spotlight two trends for the year-one will focus on spring/summer and the other on autumn winter. Both trends will be showcased by Wella top stylists across the globe with interpretations ranging from editorial to haute couture.
For the first time viewers can watch the live runway show as Wella reveals the 2014 trends via an online global experience. The interactive experience will include the function to collect and share your favorite looks, a 360 degree camera for each look and exclusive behind the scenes footage and interviews with key stylists, Hester Wernert and Dmitriy Vinokurov who will each be presenting one trend collection.
On November 1, 2013 at 1pm EST (an hour before the show starts) www.trendvision.com will become active and available for viewers to log on and watch the live catwalk show. The show takes place at 7pm CET/2pm EST.