Two Sides To Everyon Story

By LOTUS ABRAMS       Photography by TIM PETERSEN

Ruth Roche demonstrates the diverse personalities of redheads with Pureology’s new Reviving Red color-care system.

From high-powered executives to artsy musicians, redheads have a tendency to make an impact wherever they go, which provided Pureology Colour Ambassador Ruth Roche with the perfect inspiration for this exclusive shoot showcasing Pureology’s new Reviving Red oil-delivery color-care system. The five-product range, launching in February, is formulated to revitalize the vibrancy of red and copper color-treated hair. “Redheads come in all levels and flavors, from sassy to classy,” Roche says. “We used the idea of women who play more than one role in their lives to focus on the unique qualities of the Reviving Red system, in that it’s not only for redheads, but can also be used to add subtle temporary tones to all colors.” Beautifully demonstrating this concept, Roche created these easy-to-achieve hairstyles that look good on everyday women leading a variety of lifestyles. Viva red!

Fashion Styling: Gregory Wein; Makeup: Glenn Marziali; Nails: Lulu Cooper for RED Stylists

BIG CITY gallery owner (Image Below)
Ruth Roche emphasized the model’s natural texture by curling random sections of hair with a ¾-inch iron from the mid-shaft through the ends, then spraying the style with Pureology Colour Stylist Strengthening Control hairspray and roughing it up a bit. Dress: Oscar de la Renta; necklace and earrings: Sequin

To achieve this casual, pretty updo, Roche prepped damp hair with Colour Stylist Illuminating Curl and Lustrous Volumizer and diffuser-dried it. She then created a French braid from the top of the head to the nape, folded it upward and tucked the ends in, pulling out random strands around the face and hairline before applying Strengthening Control hairspray. Sweater: Milly; earrings: model’s own; bag: Eayrslee

Glamour girl (Image Below)
After enhancing the model’s natural warm golden blonde hue with Reviving Red Copper Reflect Enhancer, Roche created this elegant red carpet-worthy style by prepping damp hair with Colour Stylist Silk Bodifier and Lustrous Volumizer and curling it with a 1-inch iron in a brick-lay set. She then brushed out the waves and lightly backcombed for volume. Dress: Badgley Mischka

Techie Genius (Image Below)
Techie genius Roche created this casual everyday work look by applying Colour Stylist Root Lift and Nourishing Nectar to damp hair, blow-drying it and flat-ironing it from the mid-shaft to the ends, creating a little bend at the ends. She then pulled the hair into a loose side pony. Dress and jacket: Jason Wu; glasses: Tom Ford; shoes: Diane von Furstenberg

High-powered lawyer (Image Below)
Roche achieved this easy yet sophisticated look by simply running her fingers through the hair with Reviving Red Illuminating Caring Oil. Reviving Red Red Reflect Enhancer applied weekly keeps this fiery shade looking vibrant. Blouse: Mark & James; pants and belt: Sportmax; glasses: photographer’s own

Bohemian musician (Image Below)
After blow-drying the hair forward, Roche applied Colour Stylist Anti Breakage Twist to give this short, edgy crop texture and movement. Dress: Diane von Furstenberg; ring: Sequin