Ulta Beauty Announces New Salon Pro Team

Ulta Beauty announced the formation of the Ulta Beauty Pro Team, a group of artists and educators from some of the industry’s top professional haircare brands - Redken, Matrix, L’ANZA and Wella.  With over 100 years of combined experience, these professionals will help educate and inspire Ulta Beauty stylists across the country to achieve their ultimate artistic potential.

“The creation of Ulta Beauty’s Pro Team represents an investment in our business and demonstrates our on-going commitment to our salon and stylists,” said Kecia Steelman, chief store operations officer for Ulta Beauty. “We are thrilled to bring together this talented team of creative ambassadors to help us deliver the best education to our stylists so they can continue to delight our guests.”

Led by Nick Stenson, chief artistic director at Ulta Beauty, the Pro Team will include:


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  • Ammon Carver, creative director for L’ANZA Healing Haircare
  • Sonya Dove, global ambassador for Wella Professionals
  • Sean Godard, Redken artist
  • Carmody Homan, Redken artist  
  • Danielle Keasling, Matrix artistic director

Drawing from their extensive industry expertise, the Pro Team will work together to bring The Salon at Ulta Beauty’s vision to life in photo shoots and support the company’s team of stylists with education and trend development.  As well, they will collaborate on editorial collections used to position the strength and talent of the team’s artistry.

“Each member of the Pro Team is widely respected within the industry,” said Shiv Dutt, vice president and general manager of salon services at Ulta Beauty.  “In many ways our salons are one of our best kept secrets.  The Pro Team’s diverse backgrounds and experience will help to elevate the profile of The Salon at Ulta Beauty.”

Ulta Beauty has created an education program that ensures stylists are set up for success to deliver quality services to each and every guest.  The Pro Team will work to enhance this programming by building trend collections and providing training for Ulta Beauty stylists across the country.  Their efforts will be complemented by the Ulta Beauty Design Team, who will bring these collections to life for the company’s 80 educators who in turn, train Ulta Beauty’s 6500 stylists.

“Ulta Beauty has built a stellar reputation for curating the best assortment of brands and products,” said Nick Stenson, chief artistic director at Ulta Beauty.  “In assembling the Pro Team, Ulta Beauty is bringing together the top talent in the industry who are affiliated with some of the best haircare brands.  These artists have a passion for passing along their talent and expertise to other stylists and they share our key mission of artists supporting artists.”


Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store in 1990, Ulta Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™.  The company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin and brow services. For more information, visit www.ulta.com.