Ulta Beauty and America's Beauty Show have teamed up for an exclusive collection in celebration of both their home bases: the Windy City.
"As a native of Chicago, Ulta Beauty is based in Chicago, America’s Beauty Show is based in Chicago...it’s just all the synergies," said Nick Stenson, SVP, Salon Services at Ulta Beauty. "We [had] to partner to bring something really cool and innovative to the forefront of the beauty industry."
"The first thing that has to be called out is this custom-made wardrobe collection just for America’s Beauty Show," added Ammon Carver, Ulta Beauty Chief Artistic Director. "It’s one of a kind, it’s made just for this shoot…and it’s so beautiful."
The costume designer drew inspiration from abstract artists like Picasso, but wanted to keep things recognizable and relatable. Check out the team discussing how it came together in this video.