The Wella Professionals annual North American TrendVision Awards (NAVTA) offers a spectacular platform for true creativity where up-and-coming stylists, as well as the most masterful colorists in the industry, are duly recognized. This year, contestants had the chance to compete in three categories: Color Vision, Creative Vision and the Student category. The TrendVision Awards provide an opportunity for stylists to show off their creativity while sharing personal interpretations of seasonal trends.
Based on their interpretation of one of two movements, Optical Illusion or Past Forward, 50 finalists were selected representing the United States, Canada and Puerto Rico. The top seven finalists from each of the categories will be selected to compete live in Los Angeles on July 23, 2017.
In addition to the live competition and awards, Sunday evening will showcase an inspiring line up of artistic presentations from some of the best hairdressing talent the industry has to offer, including Akin Konizi and the HOB Creative Team; Industry icon Robert Lobetta; and The Sassoon Academy’s Creative Team, Mark Hayes, Traci Sakosits and Richie Rivera.