Virtue Hair Care Launches Campaign for She’s the First


Virtue and brand creative director Adir Abergel teamed up with Charlie’s Angels writer, director, producer and actress Elizabeth Banks to launch a campaign with purpose to benefit She’s the First, a nonprofit organization dedicated to fighting gender inequality through education.

In partnership with Redcarpet ADvocacy (RAD), Virtue and the Charlie’s Angels cast will work together to increase awareness and raise money to support She’s the First’s efforts to empower girls globally.

“I wanted to make Charlie’s Angels to show women as the powerful human beings we are—so I’m proud to partner with RAD and Virtue hair care to help drive that message home and to educate and empower young girls by supporting She’s the First,” Banks said.


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Getting involved is as simple as a selfie. Support the cause by posting and tagging photos of the Angels in your life on Instagram using #ShesTheFirst #CharliesAngels #withVIRTUE #radvocacy and visiting to make a donation. Supporters can also use the Instagram donation sticker to give and encourage others to join the movement. 

“We’re very excited to partner with Elizabeth and all these talented, powerful women for this important cause,” said Melisse Shaban, founder and CEO of Virtue. “To see a film of this scale written, produced, and starring all women is super encouraging and inspiring. We’re proud to be working with She’s the First to help young girls become the strong, powerful women, the Angels of tomorrow.”

“As a hairstylist I am surrounded by powerful women, and my work is all about helping them feel even more confident,” said Abergel. “I was excited when I heard about this incredible campaign that my friend Elizabeth Banks and RAD put together to make sure girls are educated, respected, and heard. I was humbled to bring my Virtue family in as well because our CEO and founder has always been committed to supporting causes that empower women.”

To reinforce the importance of the cause, Virtue will donate $1 for every order made through to She’s the First through Giving Tuesday (December 3, 2019). When you purchase Virtue hair care products with the transformative power of Alpha Keratin 60ku, your donation will afford girls the transformative power of education.

To give the gift of an education, visit


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