As seen in the December issue of American Salon, tousled texture meets high fashion in New York Bohemian, the new collection from the Visionary Icon team led by Matrix Artistic Director Chrystofer Benson.
Benson and award-winning photographer Joseph Cartright recently worked with five aspiring editorial hairstylists—April Cavendar, Greta Coston, Lorena Dominguez, Todd Kane, a 2012 Matrix Spread the Love winner, and Danielle Keasling—in New York City at Visionary Icon, a hands-on workshop that teaches hairstylists from around the country how to create a one-of-a-kind fashion and beauty editorial collection.
I was on set that; I talked to the team and got to see the result of hard work, dedication and putting a plan in action.
The result of their collaboration is New York Bohemian, a combination of wild textures and punk-rock shapes with a touch of prim elegance. “The team executed this storyline beautifully on both a beauty and editorial level,” Benson said. “And beyond that, they grew as artists.”
Here's the behind the scenes action.
New York Bohemian: Photography and Art Direction, Joseph Cartright; Makeup, Kim Baker; Wardrobe styling, Visionary Icon Team