Wella Professionals pulled out all the stops when it hosted its International Trend Vision Award (ITVA) 2010 in Paris late last year. More than 2,000 guests were on-hand at Halle Freyssinet for the event, a competition that celebrates young hairdressing talent from around the world. In addition to catching a glimpse of the Wella Professionals 2011 trends of Passionista, Lumina, Glamazon and Polaris, attendees got the chance to watch 81 finalists from 53 countries compete for the Young Talent and Color awards. When all was said and done, Last Tangle Salon from Australia won the Young Talent award and Denis Osipov's Studio from Russia nabbed the gold award in the Color category. For his part, Eric Wennberg of Seattle's Coupe Rokei Salon brought home the bronze in the Color category. "The talent displayed at the 2010 ITVA in Paris demonstrates what our close partnership with the global hairdressing community can create," said Robert Jongstra, global president of P&G Salon Professional says. "We are proud to award the contestants for their trend expertise and innovation shown at this year's event."
Wella Professionals Creative Director for Color Josh Woods, left, and Eugene Souleiman, Wella Professionals Global Creative Director, Care & Styling
[caption id="attachment_6008" align="alignnone" width="150" caption="A Lumina model sports a fluid hair shape offset by luminous color ."]