Sunday evening 15 talented stylists competed in Wella Professionals final regional TrendVision competition hosted at Metropolitan West. More than 300 guests cheered on their favorite competitor in each category: Student, Creative Vision or Color Vision and enjoyed a front row seat to Top Artist presentations.
Earlier that afternoon finalists crafted their creative interpretation of their chosen 2017 Wella Professional Trend, gleaning inspiration from either the Spring/Summer trend Optical Illusion or Autumn/Winter trend Past Forward. For the regional competitions, Wella provides finalists a team of on-site experts who helped them bring their vision to life. The expert team includes a wardrobe stylist, make-up artist and professional photographer. Each competitor received a professional photograph of their final look, that will serve as their entry into the National TrendVision competition, as well as a beautiful addition to their professional portfolio.
Backstage, the judge’s panel, which included Wella Professionals Top Artist Shirley Gordon, Director of Education for Sally Hershberger Mary Brunetti and American Salon Senior Digital Editor Courtney Bright, reviewed the finalist’s photo submissions, spoke to each finalist one-on-one and evaluated the final look they had created.
That evening, guests were invited to view competitor’s final look and vote for their favorite via Wella Education’s Instagram Page @wellaeducation for the People’s Choice Award. Before the winners were announced guest were treated to an up-close and personal artistic presentation by Wella, Sebastian and Nioxin Top Artists. Touted as “WOW: New York” (World of Wella) the event not only celebrates the competition, it is a chance for local stylists to learn more about Wella’s portfolio of brands and what inspires their leading top artists. Headlining artists included, Michael Haase for Wella, Diva Poulos for Sebastian and Manny San Martin for Nioxin.
Please join us in congratulating these talented stylists who won in New York!
Color Vision Category
Edison Lu, & Hair Lounge - New York, NY
Creative Vision Category
Alejandro Jimenez, David’s Beautiful People - Bethesda, MD
Danyell Snyder, Metro Beauty Academy - Allentown, PA
People’s Choice Award
Shelby Anderson, Vichelles Salon - Alexandria, NY
Winners from the regional competition are automatically entered as a semi-finalist in the national competition and win an all-expense paid trip to attend the National Trend Vision Awards in Los Angeles, California this July. For those that didn’t win, they will still be submitted (by way of their photo) into the national competition for another chance to be selected as a semi-finalist.
Stylists can still enter the Wella Professionals National TrendVision Competition!
Entry Due Date (US, Puerto Rico): May 15, 2017
Entry Due Date (Canada): May 5, 2017
Go to http://www.bloom.com/wella/trendvision/ for more details.
About: Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics.