Wella Professionals Welcomes Patricia Nikole as New Brand Ambassador

photo courtesy of brand (Patricia Nikole x Wella)

Patricia Nikole is not only the mane maven behind the popular @paintedhair Instagram account, she's also the newest Wella Professionals'  Brand Ambassador. 

"Color and education are my shared passions with Wella Professionals," Nikole says. "I am honored to collaborate with this iconic brand in its creative direction and to inspire and support a new generation of hairdressers to thrive in this wonderful industry of ours."

In her new role, she will exclusively collaborate with Wella Professionals across areas including content creation, digital transformation, creative collaboration, product co-creation, color techniques, education innovation and influencer marketing. She will also create inspirational looks and serve as spokesperson for the brand.


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Wella Professionals' Senior Education Director Carole Protat added that Nikole "perfectly exemplifies the future of our industry and her story is a true inspiration for an upcoming generation of hairdressers.”