White heat

Good vibes were in no short supply when TIGI celebrated the launch of its new S-Factor line and debuted its latest artistic collection at the Positive Energy World Release Hair Show. Some 4,000 beauty aficionados, including members of TIGI's national and global distributor network and Toni&Guy partnerships and salons, turned out for the two-day event, which was held last October at the Mandalay Bay Resort & Casino in Las Vegas.

  TIGI Linea/Toni&Guy USA's Thomas Reasonover, left, and Bruno Mascolo flank Sally Beauty Companys Michael Renzulli; the party crowd; models sporting fashion-forward 'dos; Bruno Mascolo talks to the crowd; Pat Mascolo puts on finishing makeup touches; Anthony Mascolo works his magic onstage.
TIGI Linea/Toni&Guy USA's Thomas Reasonover, left, and Bruno Mascolo flank Sally Beauty Companys Michael Renzulli; the party crowd; models sporting fashion-forward 'dos; Bruno Mascolo talks to the crowd; Pat Mascolo puts on finishing makeup touches; Anthony Mascolo works his magic onstage.

The agenda featured riveting mainstage segments from top talent such as Anthony and Zak Mascolo and the TIGI Creative Team, who brought the house down with the release of BeSpoke, a hair collection featuring textured hair and geometric shapes. Another highlight: Internationally acclaimed artist Charlie Miller, who hails from Scotland, got rave reviews with his presentation, punctuated by elaborate fantasy hair and makeup creations.

To get the crowd into the party spirit, the company hosted a specially themed "TIGI Sin City" White Party, where attendees watched as Bed Head babes, Catwalk queens and S-Factor angels paraded across a stage loaded with special effects, including fire and confetti. Just as it had begun, the evening ended on a high note when Toni&Guy USA/TIGI Linea Worldwide CEO Bruno Mascolo paid tribute to industry icon Michael Renzulli, chairman of Sally Beauty Company, for the personal friendship they share and for the vast contributions he's made to the professional beauty business. Said Mascolo, "Our industry is the best in the universe because we give back and always make others look and feel better."

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