Wintry Glow

Help clients refresh their skin—and minds—this holiday season.

The often stressful holiday season combined with the harsh effects of cold winter weather can leave skin dull and dry. Seasonal facials not only help clients relax and get in the holiday spirit, but aim to nourish and refresh their skin. “Instead of offering a regular hydrating facial, spas can tie in festive energy,” says Shannon McLinden, CEO of FarmHouse Fresh. “Seasonal facials bring an uptick in sales with a fun and timely ‘limited opportunity’ to provide a fresh and memorable gift.” FarmHouse Fresh products are used in the 3 Milks a Merry Winter Nourishment Facial and the Winter Wonderland Chocolate CoQ10 Radiance Facial available at several Woodhouse Day Spas this winter. According to Catherine Sinclair, resort manager at Mirbeau Inn & Spa in Skaneateles, NY, its seasonal treatments, like the Sugarberry Wine Down, offer an opportunity to introduce clients to something new each season. They also encourage retail product sales—clients receive 15 percent off the products used in the treatment.


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

To attract clients to limited-time services, it’s important to effectively market and promote them. It’s crucial to put treatments that target winter concerns, like dehydration and dull skin, on special, according to Lydia Sarfati, CEO and founder of Repêchage. “Bundle such services with others, such as holiday makeup application and hair appointments,” she says. ”And of course, let your clients know about them!” McLinden recommends that the spa front-desk staff receives the treatments so they can share their experience with guests while scheduling appointments, and Sinclair suggests promoting the services on websites, in-house flyers and social media pages.; —N.A.

Photography: VEER