The Wire

Aveda Hosts Master Jam in Milan

Aveda hosted its largest—and greenest—Master Jam event to date in Milan, Italy, in March. More than 1,000 beauty professionals representing 10 countries turned out for the bash to learn new techniques and experience spectacular performances. "Master Jam is a wonderful opportunity for members of the Aveda tribe to learn, network and exchange ideas with their European counterparts," says Amanda Le Roux, general manager of Aveda Europe. Look for more coverage in next month's issue.

Joshb* Offers Classes for Stylists

Stylists who want to improve their razor-cutting techniques should attend the Catch-Up Education one-day class at Butterfly Studio in New York City on July 1, taught by joshb* designer and founder Joshua Barbieri. In order to attend, you must be a licensed stylist. Price is $600, in addition to the purchase of the Signature Straight Razor, created by joshb* himself. For more information, call 212/253-2100.

Nexxus Roadster Giveaway

At the recent Chicago Midwest Beauty Show, Nexxus Beauty Products was proud to offer a sweepstakes competition, the "Beauty Accelerated: 2007 Saturn Sky Roadster Giveaway," which was open to licensed hairstylists, barbers, manicurists, massage therapists and estheticians who attended the show and filled out an entrance form at the Nexxus booth. Of more than 8,000 entrants, the winner drawn was Sherry Wood, a hairstylist from Trio & Co. in Louisville, KY. Mark Jaskulski, general manager of Nexxus Beauty Products, Santa Barbara, CA, presented Wood with the keys to her brand-new Saturn Sky Roadster.

 Sherry Wood and Nexxus' Mark Jaskulski
Sherry Wood and Nexxus' Mark Jaskulski

Don't Forget About SalonLife '07!

As a salon professional, are you constantly giving to others and not always taking the best care of yourself? If so, there's an event that's been designed specifically with you in mind. NCA's SalonLife '07, July 16–17, at Mandalay Bay in Las Vegas, will focus on the real life challenges salon professionals face both at work and in their personal lives. Realizing that salon careers are getting short-changed, the NCA launched this one-of-a-kind event to inspire you to make smart choices for your life that translate into a more rewarding, long-lasting career. Some of America's most influential empowerment experts and salon industry icons, including Mary Beth Janssen, Nick Arrojo, Ann Mincey and "Dr. Lew" Losoncy, will speak on the topics of health and wellness, money and finance, and balance and creativity. As if you need even more reason to sign up, attendees receive a free one-year NCA membership and a free subscription to SalonLife journal. For more information on SalonLife '07 or to register, call 866/871-0656 or visit

Matrix Color Gallery Makeover Contest

Matrix recently selected the winners of its first Matrix Color Gallery Salon Makeover Contest. Lisa Love from Salon 22 in Pittsburgh, PA, and Carol Isaacs and Laurie Dowd from Image Makers in Newburgh, IN, were the grand-prize winners. They won a Matrix Color Gallery, which was planned and built exclusively for their salons, and an all-expenses paid trip to the Matrix Global Academy in New York City to attend a course of their choice. "We were looking for the Color Gallery to really bring color services to the forefront of the salon, generate interest among clientele and let existing clientele know that their colorist is really an artist," says Elisa Delarm, director of marketing–haircolor for Matrix. "This is the ultimate salon-centric program, because it enables us to be as close to the hairdresser as possible, touch their lives, plus help them grow their business, which is our ultimate goal."

Joico Teams Up with Sub-Urban Brands

Joico and Sub-Urban Brands joined together for a star-studded event held at Boulevard 3 in Los Angeles during Fashion Week. Celebrities including Jesse Plemons from Friday Night Lights, Steve Valentine from Crossing Jordan and Lindsay Lohan were among the attendees. Guests viewed three of Sub-Urban's brands: The Apparel Agent, REO Starr Jeans and Whiteboy, while Joico stylists did their hair. All guests left with Joico's new K-PAK Sun Therapy System. The Nourishing Shampoo, Treatment Masque and Protective Sun Milk repair and deliver moisture to sun-damaged strands.

Joico artists Anthony Betance and Erica Jemison
Joico artists Anthony Betance and Erica Jemison

American Crew Honors Fathers

American Crew is honoring fathers and sons this month with complimentary, full-sized bottles of its popular Daily Shampoo with the purchase of a regular-priced haircut as part of its annual Father's Day promotion. Salons and barbershops nationwide are participating in the promotion. "This is a great way for American Crew to further its commitment to salons and help build their men's business while exposing more men to a great shampoo," says Austin Baskett, vice president of marketing for American Crew.

Goldwell's New Education Catalog

Goldwell and KMS California recently released their 2007 Education Catalog (pictured), which features information about seminars and classes available to salon professionals. Classes are held at the [email protected], at the [email protected] in Irvine, CA, and at the KMS California Global Academy in Venice Beach, CA. In-salon and traveling seminars are also offered to educate salon professionals on the most up-to-date hairdressing techniques and trends.

Creative Nail Blooms at Flower Show

In April, Creative Nail Design created nail styles to complement the Flora Exotica theme at the 33rd Annual Macy's Flower Show window installation at Herald Square in Manhattan. The show featured more than 1 million flowers, plants and trees from six continents. Creative Nail developed nails for the mannequins in the windows that represented the floral themes of Spring, Hydrangea, Black & White, African, Asian and Rainforest.

Creative Nail decorated the mannequin nails to represent floral themes.
Creative Nail decorated the mannequin nails to represent floral themes.

PureOlogy Supports Ovarian Cancer Research

PureOlogy Serious Colour Care recently donated more than $11,000 to the National Ovarian Cancer Coalition (NOCC). The company raised awareness of the signs and symptoms of ovarian cancer by distributing literature to more than 13,000 salons during events held across the country. The company also staged a contest with their sales managers, which encouraged them to develop creative and unique programs to raise awareness. "Our work with NOCC has helped inspire and encourage our corporate employees, our sales team and hopefully all of our PureOlogy consumers," says Cheryl Markham, PureOlogy co-founder and vice president of communications. "We want to be known as a company that cares and utilizes our resources to make a positive impact on the community and potentially save lives."

PureOlogy's Cheryl and Jim Markham present a check to Jane Langridge, CEO of NOCC.
PureOlogy's Cheryl and Jim Markham present a check to Jane Langridge, CEO of NOCC.

Belvedere Launches New Web Site

Belvedere USA Corporation, manufacturer of salon and spa equipment and furnishings, recently launched an updated version of its Web site, The updated site includes product search options and current news and information, and it also ensures quicker response and better graphics. "This is an important step for the entire Belvedere organization," says Horst Ackermann, Belvedere's managing director. "We want our Web site's visitors to have the same kind of customized experience they find when coming to a Belvedere showroom location. With greater speed, functionality and updated content, we feel visitors to will have an enlightening experience."

Redken Names New Education Artistic Director

Redken recently announced the promotion of Sam Villa to Redken Education Artistic Director. He will work with two other artistic directors to train the entire Redken Artist Network. Villa is known for his down-to-earth approach to education and was chosen for his unique way of sharing his knowledge and putting people at ease while teaching. He has more than 27 years of experience as an educator for major salon companies and has been with Redken for the past 10 years. "There is no doubt that Sam takes coaching and training to another level and really makes it his own," says Christine Schuster, senior vice president of education for Redken. "His ability to mentor and inspire others in their work has taken him to where he is today and is what makes his name so recognizable in the industry."

Sam villa
Sam villa

David Guerin's Surprise Visit

David Guerin, global artistic director for Oster Professional Products, recently visited Rockabilly Barbers in Huntington, NY, to surprise owner Robert Wagner and his team. "We all have visions, and it's great to meet someone who has had success in achieving his," says Guerin. "Robert's shops (he owns four Rockabilly Barbers) in Long Island are the product of his dedication to not only himself, but also to his staff and his community. We shared a lot of our insights on opportunities to give back to the community and how we can make a difference."

David Guerin
David Guerin