Turns out pop sensation Fergie is G-L-A-M-O-R-O-U-S both on and off the stage. The eight-time Grammy winner, TV show host and fashion icon just inked a partnership with Matrix as the new SOCOLOR CULT ICON and kicked off the #FERGIExMATRIX social media hair color photo contest at this weekend's Matrix Destination 2018 in Orlando, where the multi-talented star was hosting the weekend's activities.
"“My hairstylists have always had my back,” Fergie told the audience. “They have been there for me through my struggles and my successes. It’s an honor to be here with so many hairstylists, who are also fellow creative artists.”
More than 2,500 stylists, salon owners, educators, brand ambassadors and beauty influencers gathered in Orlando for this year's Matrix Destination. In an inclusive environment that celebrated the power of the hairstylist, attendees upgraded their professional skills, explored new business-building ideas, learned about exciting 2018 product launches and initiatives and topped off their creativity, thanks to the talent of the Matrix Artistic Directors and educators.
Inspired by #SOCOLORCULT looks from the Matrix Instagram page, entrants interested in participating in the #FERGIExMATRIX contest can submit a vibrant fashion shade (back of head shot) with a personal message to Fergie on why they should be selected to create a SOCOLOR CULT and other Matrix/Biolage look(s) during one of her concerts.
Entrants must:
- Include the words “contest entry” in their photo and caption
- Tag @matrix @biolage, and submit with #SOCOLORCULT, #FERGIExMATRIX and #(insert your salon name)
Grand prize: Two potential winners will each receive a trip to New York City to assist Matrix celebrity stylist(s) using Matrix SOCOLOR CULT to create Pure, Progressive, Uncensored look(s) on Fergie and attend the concert.
First prize: Eight potential winners will each receive a trip to New York City to create Pure, Progressive, Uncensored look(s) on her dancers and/or beauty editors/consumer influencers and attend a Fergie concert.
Join the Matrix SOCOLOR CULT and click HERE to enter for a chance to win!