There's no doubt about it—Redken Color Gels are a stylist's secret weapon. With a long lasting formula, Color Gels offers more color durability and solid color results or clients who want to completely erase gray. Color Gels are a salon staple, but many colorists are guilty of hiding them—either in the back closet, under the sink, or a secret spot seldom on display. So, Redken wants to know: Where are you hiding your Color Gels?
Now through March 31, 2018, colorists have the opportunity to submit a video showing Redken exactly where they're hiding Color Gels inside their salon or booth. To enter, visit the contest homepage on RedkenPro.com and upload a video no longer than one minute. Once the video submission phase has closed, entries will be initially judged based on creativity, originality and execution.
Ten finalists will be selected to move on to the public voting phase, where the additional ten percent of their overall score will be tallied. The contestant whose entry receives the highest overall score will be awarded a prize pack that includes: a selection of Redken Color Gels, one Redken-branded display case, and two tickets to the 2019 Redken Symposium held January 20, 2019 through Tuesday, January 22, 2019 in Las Vegas.
For more inspiration, Redken ambassador Silvia Reis created a video showing where she hides her Color Gels.
Visit RedkenPro.com for official rules.