Las Vegas was buzzing as thousands of salon, spa, barber, and fitness professionals filled the Convention Center for the 2026 Be+Well | Beauty and Wellness Show (formerly the International Beauty Show and International Esthetics, Cosmetics & Spa Conference).
With exclusive show-only deals to can't-miss product debuts, the show floor was packed with attendees eager to discover what's new, test the latest innovations, and stock up on favorites.
More than 400 exhibiting companies brought their best, with many introducing brand-new products and first-to-market innovations.
Here are 10 standout newbies that had participants talking (and buying!).
1. Sorella Apothecary Pear Enzyme Glaze
This multi-action exfoliating treatment combines fruit enzymes and gentle acids to dissolve dull, uneven surface texture without stripping or irritating the skin barrier. The secret sauce: layering enzymatic and chemical exfoliation so each works on a different level of buildup.
2. Esthemax I Love You So Matcha Hydrojelly Mask
An electrolyte-infused peel-off mask designed to calm stressed skin, reduce visible redness, and restore a healthy, glowing complexion. The hydrojelly technology pulls matcha green tea and other actives deep into the skin.
3. Face Reality Barrier Care Gel Cream
A water-based moisturizer for acne-prone skin, this gel cream hydrates while supporting a healthy oil balance. By mimicking the skin barrier's own essential components — ceramides, squalane, and essential lipids — it helps the barrier recovery process while locking in moisture.
4. TiZO Restorative Sleeping Mask and Perfecting Face Cream
Two new releases from TiZO: a restorative mask that deeply hydrates and comforts while supporting the skin barrier, providing antioxidants and repairing photodamage; and a light, silky nourishing cream for day or night that's packed with peptides, bakuchiol, and antioxidants.
5. Sofgel Chinchilla Cat Eye Gels
Sofgel’s new, highly reflective and deeply pigmented cat-eye gel polishes come in different multidimensional color schemes including neutrals, bright summer shades, and jewel tones.
6. Zemits XCellarisPRO Twist
Zemits’ new microneedling system is an FDA-Cleared Class II Medical Device created for scar revision, deep repair, and fast recovery. Its speed lets practitioners treat large zones in half the time, while its proprietary Endless Needle technology delivers clean, precise micro-incisions.
7. Éminence Organic Advanced Care Collection
The brand’s new line is created to support post-treatment skin, aid recovery and repair, and work together to extend the results of spa treatments. It includes Copper Tripeptide Serum, Ceramide Repair Balm, Tetrapeptide Lifting Gel, and Squalane Pro Multi-Oil.
8. Colorescience Total Protection Body Shield Glow SPF 50
This hydrating mineral body SPF is lightweight, non-greasy, antioxidant-rich, and leaves a shimmering finish. Built on patented, non-nano zinc oxide and Colorescience's proprietary EnviroScreen technology, the formula also protects against blue light, pollution, and infrared radiation.
9. Image Skincare VOL.U.LIFT Body GLP-1/GIP Sculpt + Firm Treatment Complex
Designed by a plastic surgeon specifically for skin concerns that occur with GLP-1/GIP usage, this targeted firming and sculpting cream addresses volume loss, skin deflation, crepey texture, dehydration, and sagging.
10. Lashbox LA MIKO Korean Lash Lift System
This 12-product system, developed with Korean lash lift expert Mariola Mikolajczyk, was created to give lash artists greater control and cleaner results. Formulas are infused with advanced K-Beauty peptide technology and nourishing botanical extracts.