A Roundup of the Best Men's Products on the Market

We take a look at the best waxes, pomades, pastes and clays on the market.

Pomades typically have a high-shine finish and lack the crunch factor of gels.

  • Redken Water Wax 03 hair shine defining pomade gives hair the brilliant shine and control of a wax in a water-based formula. It works to separate and define with flexibility.  
  • Bed Head for Men by TIGI Slick Trick combines beeswax and premium styling ingredients to give a firm, workable hold for easy styling, and flexibility without the stickiness.
  • Healthy Sexy Hair Soy Paste features soy and cocoa extract to deliver texture and separation as well as hydration without grease.

 Pastes  are a bit thicker in consistency than pomades and give hair a medium to very firm hold, usually with a natural-matte finish or just a touch of shine. 

American Salon Lookbook

Want more? Subscribe to our Lookbook!

Get inspired by visual highlights of the latest and greatest trends in the beauty industry. Sign up today to get each month’s issue delivered straight to your inbox!
  • UNITE Creamy Paste is both petroleum-freeand creamy. The paste offers serious textureand hold without stickiness or added weight.
  • R+Co Badlands is one part dry shampoo, one part styling paste. Use it for adding second-day texture and absorbing oil.
  • Wella Professionals EIMI Rugged Texture gives your client's hair edgy, strong definition with a light-matte finish.

 Waxes  tend to have a lighter overall hold. In their truest form, waxes won’t harden and have a medium- to high-shine finish. 

  • American Crew Liquid Wax offers the styling power of a gel with the convenience of a liquid. It’s suitable for all hair types, even curly hair.
  • Rusk Gloss Wax delivers light hold and high shine. Plus, the complex of hydrolyzed quinoa, silk amino acids and hydrolyzed keratin strengthens hair and provides color protection.
  • L’Oréal Techni.Art Lumi Controle gives glossy hold and sculpted definition. It also contains a UV filter and Vitamin E Acetate for an added level of protection and shine.

Clays  range from thick to very creamy, with a clay ingredient as the workhorse.

  • Evo Cassius Styling Clay contains diatomaceous earth and kaolin clay to add volume with a natural finish.
  • M Mitch Matterial creates a dry, ultra-matte finish, while thickening agents and strong fixatives grip hair and lock it into place.
  • Label.m Mud Clay becomes soft and workable in the hands to smooth away frizz and provide a long lasting style with soft shine.