Bed Head by TIGI Celebrates 25 Years, Launches New Look

photos courtesy of brand(TIGI by Bed Head)

Bed Head by TIGI is celebrating 25 years in the hair industry with a fresh new look alongside a roll out of new product innovation. Since 1996, Bed Head by TIGI has transcended generations and maintained its reputation as one the leading, cutting edge hair brands of its time. As a reputable, household name and trusted beauty brand, Bed Head by TIGI, over the years, has championed creativity by inspiring others to express their individuality, unapologetically.

Co-Founded by Anthony Mascolo, Bed Head by TIGI was born from the recognition that there was a void in the market. What started out with the cult classic Bed Head Stick, which was found inside hairdressers kits and bathrooms across the globe, led to the massive growth of the brand renowned for its in-your-face packaging, bold fragrances and fantastic performance.

"We realized the void of high quality, performance-driven haircare and styling products for consumers and hair professionals alike," Mascalo says. "We couldn’t find the products, so we made them ourselves. Over the years, Bed Head has developed into one of the most identifiable, creative and innovative hair care brands of its time," he adds. 

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To celebrate Bed Head’s 25th birthday, the brand is relaunching with a new look and six new styling and care products with more to come. With this remix you will find bold newly designed bottles, cheeky new names and effective new formulas. Shop the new products here