Celebrate Earth Day: Environmentally Friendly Brands

The number of companies adopting environmentally friendly initiatives is growing exponentially. 

Aveda
Aveda is globally known for its high-performance, botanically-based hair, skin, body and makeup products and spa treatments inspired by Ayurveda. But the brand is equally reputed for its green crusade and being a trailblazer in environmental responsibility. In 1989, Aveda was the first company to sign the Ceres Principles—a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges—and the first beauty company to manufacture with 100 percent wind power in its primary facility. It was also the first beauty brand to receive a Cradle to Cradle charter for its commitment to sustainable products, packaging and production. Since 1999, Aveda has raised more than $38 million to support environmental projects around the world through its annual Earth Month campaign held each April.
Aveda
Aveda is globally known for its high-performance, botanically-based hair, skin, body and makeup products and spa treatments inspired by Ayurveda. But the brand is equally reputed for its green crusade and being a trailblazer in environmental responsibility. In 1989, Aveda was the first company to sign the Ceres Principles—a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges—and the first beauty company to manufacture with 100 percent wind power in its primary facility. It was also the first beauty brand to receive a Cradle to Cradle charter for its commitment to sustainable products, packaging and production. Since 1999, Aveda has raised more than $38 million to support environmental projects around the world through its annual Earth Month campaign held each April.
Babo Botanicals
Babo Botanicals is a line of natural, dairy-, soy- and gluten-free hair, skin and sun care products. The company just introduced three innovative sunscreens with formulations based on non-nano zinc oxide to offer the safest form of sunscreen for the entire family. These new formulations ensure extraordinarily high levels of safety and sun-blocking effectiveness. “I’m most proud of these new zinc natural sunscreens because of how incredibly safe they are while still being effective on even the most sensitive skin,” says Kate Solomon, founder and CEO.
Babo Botanicals
Babo Botanicals is a line of natural, dairy-, soy- and gluten-free hair, skin and sun care products. The company just introduced three innovative sunscreens with formulations based on non-nano zinc oxide to offer the safest form of sunscreen for the entire family. These new formulations ensure extraordinarily high levels of safety and sun-blocking effectiveness. “I’m most proud of these new zinc natural sunscreens because of how incredibly safe they are while still being effective on even the most sensitive skin,” says Kate Solomon, founder and CEO.
Shea Moisture
SheaMoisture is a family brand committed to “A Better Way to Beautiful.” All products are made with natural and certified organic ingredients and contain shea butter, which is ethically sourced from seven women’s co-ops in Northern Ghana. To date, the brand has helped more than 4,500 Ghanian women become entrepreneurs and create self-sustaining businesses by providing the product ingredients. Since 1992, the company has operated on the platform of Community Commerce, a model of creating long-term economic empowerment and sustainability through commerce within the rural communities that provide their shea butter and soap elements.
Shea Moisture
SheaMoisture is a family brand committed to “A Better Way to Beautiful.” All products are made with natural and certified organic ingredients and contain shea butter, which is ethically sourced from seven women’s co-ops in Northern Ghana. To date, the brand has helped more than 4,500 Ghanian women become entrepreneurs and create self-sustaining businesses by providing the product ingredients. Since 1992, the company has operated on the platform of Community Commerce, a model of creating long-term economic empowerment and sustainability through commerce within the rural communities that provide their shea butter and soap elements.
Malibu C
In its quest to reduce its environmental footprint, Malibu C offers 100 percent vegan hair, scalp and skin care products in eco-friendly packaging. Founder Tom Porter is also concerned about the company’s “water footprint,” which is described as both the total volume of water consumed directly or indirectly to produce the product plus the amount of energy used to ship “water” around the world. For the record, one gallon of water weighs eight pounds. That’s why the patented, freshly activated crystallized vitamin complex is at the core of the collection—all of the groundbreaking Wellness Remedies are comprised of nature-identical vitamin crystals and other 100 percent vegan, plant-derived wellness ingredients that are freshly activated for use.
Malibu C
In its quest to reduce its environmental footprint, Malibu C offers 100 percent vegan hair, scalp and skin care products in eco-friendly packaging. Founder Tom Porter is also concerned about the company’s “water footprint,” which is described as both the total volume of water consumed directly or indirectly to produce the product plus the amount of energy used to ship “water” around the world. For the record, one gallon of water weighs eight pounds. That’s why the patented, freshly activated crystallized vitamin complex is at the core of the collection—all of the groundbreaking Wellness Remedies are comprised of nature-identical vitamin crystals and other 100 percent vegan, plant-derived wellness ingredients that are freshly activated for use.
FarmHouse Fresh
All of the products from FarmHouse Fresh are not only made with 99.6 percent natural and naturally derived ingredients but are also paraben- and sulfate-free. Another plus: the fragrances are all natural or phthalate-free. The new Quinsyberry Botanical Body Oil is a delectable blend of vitamin-rich blackcurrent extract and light, botanical oils with an apple blossom aroma. The vegan- and gluten-free body oil is infused with vitamins A- and C-enriched blackcurrant, which helps prevent premature aging while restoring skin’s natural glow.
FarmHouse Fresh
All of the products from FarmHouse Fresh are not only made with 99.6 percent natural and naturally derived ingredients but are also paraben- and sulfate-free. Another plus: the fragrances are all natural or phthalate-free. The new Quinsyberry Botanical Body Oil is a delectable blend of vitamin-rich blackcurrent extract and light, botanical oils with an apple blossom aroma. The vegan- and gluten-free body oil is infused with vitamins A- and C-enriched blackcurrant, which helps prevent premature aging while restoring skin’s natural glow.
Steam
Carla Gentile, co-owner of Harper Salon in Los Angeles, has adopted a holistic lifestyle, established a serious yoga practice and turned to meditation, aromatherapy and even rhythmic drumming in search of personal fulfillment. She also traveled the world, indulging in “every ancient spa treatment ever offered.” Now after a lifetime of study and exploration, she’s created an all-natural, mostly organic hair, skin and body product collection called Steam. The newest additions to her line are a sulfate-free shampoo and reconstructive conditioner. AnyDay Shampoo is infused with vitamins and herbs, including aloe vera, sage leaf extract, calendula flower extract, oat kernel meal and ginseng root extract. AnyDay Conditioner is fortified with coconut moisturizers, vegetal proteins and vitamins A and E to deeply hydrate hair. The color-safe, sulfate-free organic formula is also infused with silk amino acids.
Intelligent Nutrients
Intelligent Nutrients is a certified organic line of products for hair and body created by Aveda founder Horst Rechelbacher, who believed that “everything we put in our bodies must be nutritious and safe.” Since his death in 2013, his daughter Nicole has run the business. The company uses plant stem cells cultivated without soil in the purest lab conditions to release the life force of the plant in its purest form. Rechelbacher called the revolutionary process “nutrition culture.” What’s more, all of the products are manufactured with 100 percent renewable energy.
Intelligent Nutrients
Intelligent Nutrients is a certified organic line of products for hair and body created by Aveda founder Horst Rechelbacher, who believed that “everything we put in our bodies must be nutritious and safe.” Since his death in 2013, his daughter Nicole has run the business. The company uses plant stem cells cultivated without soil in the purest lab conditions to release the life force of the plant in its purest form. Rechelbacher called the revolutionary process “nutrition culture.” What’s more, all of the products are manufactured with 100 percent renewable energy.
Tela Beauty Organics
Tela Beauty Organics by Philip Pelusi is a luxury organic hair care company dedicated to creating USDA certified organic performance hair and body care products created in accordance with the highest USDA certifiable organic standards and ingredients meeting the stringent requirements of the U.S. Pharmacopeia. Distinctive, extra-concentrated specialty blends amplify Tela’s USDA Core Blend to selectively treat individual hair types, styles and concerns. What’s more, rather than choosing basic water to comprise his formulations, Pelusi uses the Tela Certified Organic Tea Base Blend, a powerful blend that carries and best penetrates the ingredients in each formula.
Tela Beauty Organics
Tela Beauty Organics by Philip Pelusi is a luxury organic hair care company dedicated to creating USDA certified organic performance hair and body care products created in accordance with the highest USDA certifiable organic standards and ingredients meeting the stringent requirements of the U.S. Pharmacopeia. Distinctive, extra-concentrated specialty blends amplify Tela’s USDA Core Blend to selectively treat individual hair types, styles and concerns. What’s more, rather than choosing basic water to comprise his formulations, Pelusi uses the Tela Certified Organic Tea Base Blend, a powerful blend that carries and best penetrates the ingredients in each formula.
Repêchage
There’s a reason why Lydia Sarfati, Repêchage CEO and Founder, is so passionate about the environment. “Seaweed is the number one ingredient in all of our products,” says Sarfati. “We want to take care of the environment because we want our seaweed to remain pure, potent and protected.” To that end, the company uses organic ingredients, creates packaging from recyclable materials and practices sustainable harvesting—collecting their seaweed at specific times to ensure the safety of the ecosystem. And, to keep their seaweed certified organic, they minimally process the plant at harvest and use a special extraction method focused on deriving the highest level of nutrients.
Repêchage
There’s a reason why Lydia Sarfati, Repêchage CEO and Founder, is so passionate about the environment. “Seaweed is the number one ingredient in all of our products,” says Sarfati. “We want to take care of the environment because we want our seaweed to remain pure, potent and protected.” To that end, the company uses organic ingredients, creates packaging from recyclable materials and practices sustainable harvesting—collecting their seaweed at specific times to ensure the safety of the ecosystem. And, to keep their seaweed certified organic, they minimally process the plant at harvest and use a special extraction method focused on deriving the highest level of nutrients.
All-Nutrient
Created in 2006, All-Nutrient is known for its antioxidant and nutrient-rich product range. The company uses earth-friendly technology and sustainable chemistry to create products with certified organic oils and all-natural extracts. Methods like non-destructive extraction, managed harvesting and sensitive natural resource planning help them achieve their mission.
All-Nutrient
Created in 2006, All-Nutrient is known for its antioxidant and nutrient-rich product range. The company uses earth-friendly technology and sustainable chemistry to create products with certified organic oils and all-natural extracts. Methods like non-destructive extraction, managed harvesting and sensitive natural resource planning help them achieve their mission.
May Lindstrom
The May Lindstrom Skin collection is handcrafted using the finest exotic and nutrient-rich ingredients that are sourced and harvested in a mindful and sustainable manner and packaged in reusable containers. All products are created from founder May Lindstrom’s own proprietary formulas and feature biodynamic and organic ingredients that include bamboo charcoal, cayenne pepper, raw cacao, and raw honey collected from bees that feed on unsprayed wildflowers.
May Lindstrom
The May Lindstrom Skin collection is handcrafted using the finest exotic and nutrient-rich ingredients that are sourced and harvested in a mindful and sustainable manner and packaged in reusable containers. All products are created from founder May Lindstrom’s own proprietary formulas and feature biodynamic and organic ingredients that include bamboo charcoal, cayenne pepper, raw cacao, and raw honey collected from bees that feed on unsprayed wildflowers.
Davines
Founded in Parma, Italy, in 1983 by the Bollati family, Davines Group started as a research laboratory, producing high-end hair products for renowned cosmetic companies worldwide. Ten years later the company began producing its own line of products exclusively for salons. To demonstrate its respect for the environment, Davines uses only high-grade, natural ingredients. Inspired by the sustainability of the Slow Food Movement, Davines has infused each of its updated LOVE and MOMO products with an active ingredient grown by local Italian farmers. Even the packaging, which is as environmentally friendly as possible, is a factor in sustainability­—the bottles are made from 25 percent less plastic and lend themselves to upcycling. Once a year, Davines donates 10 percent of the proceeds from its carbon neutral, zero impact products directly to the Fruit Tree Planting Foundation—fruit trees not only specifically harness oxygen to offset waste but also offer a viable source of income through the sale of harvested fruit.
Davines
Founded in Parma, Italy, in 1983 by the Bollati family, Davines Group started as a research laboratory, producing high-end hair products for renowned cosmetic companies worldwide. Ten years later the company began producing its own line of products exclusively for salons. To demonstrate its respect for the environment, Davines uses only high-grade, natural ingredients. Inspired by the sustainability of the Slow Food Movement, Davines has infused each of its updated LOVE and MOMO products with an active ingredient grown by local Italian farmers. Even the packaging, which is as environmentally friendly as possible, is a factor in sustainability­—the bottles are made from 25 percent less plastic and lend themselves to upcycling. Once a year, Davines donates 10 percent of the proceeds from its carbon neutral, zero impact products directly to the Fruit Tree Planting Foundation—fruit trees not only specifically harness oxygen to offset waste but also offer a viable source of income through the sale of harvested fruit.
Lalicious
In 2009, Lalicious opened its eco-friendly headquarters in an abandoned wind tunnel building in Los Angeles. Constructed of raw materials with exposed wood ceilings, finished wood cabinetry and extensive amounts of glass to facilitate the use of natural light, the 5,500-square-foot space is a reflection of the company’s green values and brand. Lalicious products are formulated with all-natural key ingredients such as coconut oil, honey, macadamia nut oil and vitamin E oil, and are free of parabens, sulfates and other chemicals.
Lalicious
In 2009, Lalicious opened its eco-friendly headquarters in an abandoned wind tunnel building in Los Angeles. Constructed of raw materials with exposed wood ceilings, finished wood cabinetry and extensive amounts of glass to facilitate the use of natural light, the 5,500-square-foot space is a reflection of the company’s green values and brand. Lalicious products are formulated with all-natural key ingredients such as coconut oil, honey, macadamia nut oil and vitamin E oil, and are free of parabens, sulfates and other chemicals.
OWAY
OWAY (Organic Way) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. Distributed exclusively by Simply Organic Beauty, the products take root on a family-owned biodynamic farm in Bologna, Italy, where the company’s green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins. OWAY lets you immerse your clients in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.
OWAY
OWAY (Organic Way) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. Distributed exclusively by Simply Organic Beauty, the products take root on a family-owned biodynamic farm in Bologna, Italy, where the company’s green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins. OWAY lets you immerse your clients in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.
Paul Mitchell
In 1983, co-founders Paul Mitchell and John Paul DeJoria purchased land in Hawaii that became the sustainable, solar-powered Paul Mitchell Awapuhi Farm. The Farm is a 30-acre, off-grid nature retreat with organic gardens, fruit trees and nature trails where they harvest all of the awapuhi for their products. Paul Mitchell’s Awapuhi Wild Ginger line features sulfate-free products that contain natural abyssinian oil and awapuhi extract, while their eco-inspired Tea Tree brand is formulated with natural tea tree oil, peppermint and lavender extracts. Paul Mitchell Tea Tree supports Reforest’Action, an environmental organization that plants trees in areas where they are needed most, and Tea Tree’s global tree-planting project The Green Takeover has committed to planting 500,000 trees by the end of 2016. Paul Mitchell also supports Waterkeeper Alliance, an environmental movement that is dedicated to protecting communities, ecosystems and waterways.
Paul Mitchell
In 1983, co-founders Paul Mitchell and John Paul DeJoria purchased land in Hawaii that became the sustainable, solar-powered Paul Mitchell Awapuhi Farm. The Farm is a 30-acre, off-grid nature retreat with organic gardens, fruit trees and nature trails where they harvest all of the awapuhi for their products. Paul Mitchell’s Awapuhi Wild Ginger line features sulfate-free products that contain natural abyssinian oil and awapuhi extract, while their eco-inspired Tea Tree brand is formulated with natural tea tree oil, peppermint and lavender extracts. Paul Mitchell Tea Tree supports Reforest’Action, an environmental organization that plants trees in areas where they are needed most, and Tea Tree’s global tree-planting project The Green Takeover has committed to planting 500,000 trees by the end of 2016. Paul Mitchell also supports Waterkeeper Alliance, an environmental movement that is dedicated to protecting communities, ecosystems and waterways.

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