Hair industry veterans Ray Civello and Lupe Voss, who both hail from the Aveda community, have collaborated on a high-tech color line: Color Space. Driven by science and education and founded on industry-leading research, the products are designed to generate better value for salon owners and professionals, changing the way salons and their clients experience color. Products include ammonia and ammonia-free permanent color lines, powder lighteners, developers, a bonding and restructuring treatment and an oxidization stopper cuticle sealant.
After commissioning an in-depth color study with the internationally renowned Color Science department at the University of Milano and Leading Academic Professor Rizzi, Color Space identified numerous challenges faced by stylists every day, such as the lack of benchmarks for color precision and the inability to clearly see color due to poor lighting.
“We believe in doing business differently,” said Ray Civello, CEO and co-founder of Color Space. “To us, we are embracing a holistic approach, ranging from developing innovative offerings to looking at how we can help salons maximize their profitability. Weathering the challenging times of 2020, like never before the industry needs to band together and support each other in meaningful ways – a movement Color SpaceTM is excited to help influence.”
Color Space is the first line to be introduced under Collective Beauty Brands, founded by Civello, which brings talented industry notables together to incubate meaningful brands.
Central to the line's success is a robust education program led by the incomparable Lupe Voss.
“I’ve always been an advocate for how crucial education is to color excellence,” said Lupe Voss, co-founder of Color Space. “Education is the beating heart of Color Space. With CS Ed., we reimagined education with the necessary tools and technologies to give creators consistent results. From the foundational element of how we see color, to first-ever fully calibrated color products, our resources paired with our educational program will enable salon professionals to overcome the problems identified by Professor Rizzi and his team at the University of Milano. We won’t stop until creators get consistent positive results for their clients every single time.”
Additionally, the brand is committed to decreasing waste by offering refills on select SKUs and 120ml tubes that are up to 50 percent bigger than the leading competitors, and plans to reduce pollution by limiting its overall emissions through its digital sales force and efficient shipping.