CoverGirl Launches Its First Plant-Based Mascara

CoverGirl has introduced the newest addition to the Last Blast family, with the brand’s first plant-powered mascara, Lash Blast Cleantopia. Inspired by the "power of plants," the clean and vegan mascara is said to offer up to 302 percent more extreme lush volume.

The formula is infused with 100 percent Cellulose plant fibers, Aloe Leaf extract, Ceramide, and sustainably sourced Rainforest Maracuja Oil. Inspired by the structure and strength Cellulose fiber gives to plants, Cleantopia exaggerates every single lash for extreme lush volume. The smudge-proof, flake-proof, and clump-free formula will nourish ones lashes for up to 24 hours.

The gentle formula, made of 72 percent natural origin pigments, leaves lashes feeling conditioned, nourished, and cared for, and is easy to remove without lash fallout. Engineered for extreme lush volume, Lash Blast Cleantopia is designed with an hourglass lush brush that will fit the eye shape and provide easy, painless application. Fit for all lash types and lengths, the soft bristles will catch even the smallest lashes to wrap, lift, and volumize each one from root to tip.

“We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products. Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for. The prestige-inspired packaging says it all, embossed with leaves to showcase the plant-based power of this product to take clean volume to the next level. We can’t wait for you to see the difference this mascara will have on your lashes,” said Mary Santangelo, senior vice president, CoverGirl global marketing, at Coty.

Like all CoverGirl products, CoverGirl ’s Lash Blast Cleantopia is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty-free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains. This product is great for all lash types.

Lash Blast Cleantopia is available everywhere CoverGirl is sold, in the makeup aisle.