Issa Rae Teams Up with Textured Haircare Brand

Issa Rae partners with Sienna Naturals for company rebrand | photo via Instagram (@the.sweat.hotel)

Issa Rae is the latest celeb to venture into the haircare industry. The Insecure star recently partnered up with Sienna Naturals CEO Hannah Diop for a complete rebrand of the company created for textured hair. 

"I think hair has always been a part of the conversation for me, and it's been such a huge part of my identity," Rae told Allure. Now, she's turning her love for hair into something tangible as the co-owner of Sienna Naturals. 

The updated range includes H.A.P.I. Shampoo, Dew Magic Leave-In Conditioner, Plant Power Deep Treatment, and Lock & Seal Hair Oil, all of which are formulated with lightweight ingredients and free of harsh chemicals, heavy oils and synthetics. 

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

The rebrand features larger bottles, more accessible prices and an entirely new look and feel. Those interested in purchasing the new-and-improved line can visit siennanaturals.com and sign up for waitlist notifications. 

Suggested Articles

Beauty professionals can enroll in a higher-education program and earn the first-ever Associate in Applied Science (AAS) in Beauty and Wellness.

Anti-aging has always been a buzzword in the skincare world, and now it's transitioning into the haircare world as well.

While in-person education is temporarily on hold, Moroccanoil is launching an online platform.