Issa Rae Teams Up with Textured Haircare Brand

Issa Rae partners with Sienna Naturals for company rebrand | photo via Instagram (@the.sweat.hotel)

Issa Rae is the latest celeb to venture into the haircare industry. The Insecure star recently partnered up with Sienna Naturals CEO Hannah Diop for a complete rebrand of the company created for textured hair. 

"I think hair has always been a part of the conversation for me, and it's been such a huge part of my identity," Rae told Allure. Now, she's turning her love for hair into something tangible as the co-owner of Sienna Naturals. 

The updated range includes H.A.P.I. Shampoo, Dew Magic Leave-In Conditioner, Plant Power Deep Treatment, and Lock & Seal Hair Oil, all of which are formulated with lightweight ingredients and free of harsh chemicals, heavy oils and synthetics. 


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The rebrand features larger bottles, more accessible prices and an entirely new look and feel. Those interested in purchasing the new-and-improved line can visit and sign up for waitlist notifications.