Issa Rae is the latest celeb to venture into the haircare industry. The Insecure star recently partnered up with Sienna Naturals CEO Hannah Diop for a complete rebrand of the company created for textured hair.
"I think hair has always been a part of the conversation for me, and it's been such a huge part of my identity," Rae told Allure. Now, she's turning her love for hair into something tangible as the co-owner of Sienna Naturals.
The updated range includes H.A.P.I. Shampoo, Dew Magic Leave-In Conditioner, Plant Power Deep Treatment, and Lock & Seal Hair Oil, all of which are formulated with lightweight ingredients and free of harsh chemicals, heavy oils and synthetics.
The rebrand features larger bottles, more accessible prices and an entirely new look and feel. Those interested in purchasing the new-and-improved line can visit siennanaturals.com and sign up for waitlist notifications.