Vegas brought the energy, and the shopping at the Be+Well | Beauty and Wellness Show matched it.
The industry-only Be+Well Las Vegas (formerly the International Beauty Show) had thousands of salon, spa, and barber professionals locked in and ready to put their special event discount to use.
From viral sensations to tried-and-true favorites to breakout newcomers, here are a dozen hot products that generated lines, conversations, and sellouts across the expo floor. Tap the product name for a link!
1. NeuLash Lash Enhancing Serum
This serum’s reputation for delivering stronger, longer, thicker-looking lashes preceded it, as proven by the steady stream of eager buyers seeking it out. Its proprietary Active Eyelash Technology delivers bioengineered peptides, proteins, vitamins, and conditioning ingredients that reveal noticeable results in 6-8 weeks.
2. HUSH Pro Clipper
With sensory-sensitive barber and salon environments booming in awareness and popularity, it’s no surprise this whisper-quiet, low-vibration yet powerful clipper was a hot seller. Featuring a 7,200 RPM motor and cool blade technology to curb overheating, it proves performance doesn’t have to be so loud.
3. Dermalogica PRO Pen Microneedling System
Designed for precision and control, with a 14-pin cartridge cleared by the FDA specifically for microneedling, the brand’s most advanced device yet delivers evenly distributed microchannels, stimulates collagen production, and facilitates faster skin recovery. It boasts six speed settings and adjustable needle depths for tailored clinical results.
4. Kashi Solace Shears
These Japanese cobalt steel shears are ergonomically designed and built to go the distance, especially with free lifetime sharpening as a feature. The smaller-size and middle finger drops were a major draw for stylists with smaller hands; as one brand rep put it: “As soon as a woman puts it in her hand, that’s it. She’s buying it.”
5. (plated) Skin Science Intense Serum
Whether stocking up on their favorite anti-aging regenerative serum — or wanting to find out if the viral claims are true — shoppers beat a path to the (plated) booth for this award-winning formula, packed with exosomes extracted from donated human-derived platelets.
6. DNA Hair Tools Infrared Titanium Hair Straightener
This styler was a big hit among salon professionals who specialize in thick, coarse, and curly-haired clients. Why? Its titanium plates deliver fast, consistent heat for smooth, frizz-free results in all textures of hair — and takes fewer passes to get there. Plus, infrared technology provides uniform heat distribution, frizz reduction, and high shine.
7. Cosgram Exosome Bio-Gel Mask
Designed to provide immediate soothing post-treatment, this mask delivers exosomes through a breathable bio-gel format made of the essence itself, enhancing ingredient absorption while quickly cooling and calming stressed skin. It was the top choice for skincare pros who prioritize both comfort and recovery after treatments like microneedling, lasers, and peels.
8. Bass Fusion Dual Section Hairbrush
Nothing distributes the scalp’s natural oils like natural boar bristles. Problem is, they struggle to penetrate dense hair. Enter this multi-patented design, where they’re surrounded by an outer ring of detangling radius-tipped bamboo pins that allow even the thickest of strands to glide through the boar bristles with ease.
9. Circadia Lip Renewing Hydrator
The dry Vegas air was no match for this decadent peptide- and hyaluronic-packed plumping and firming formula. With a silky feel, long-lasting hydration, and glossy shine, eventgoers snapped up all the varieties of this deluxe lip treatment: Hibiscus, Watermelon, Vanilla Mint, and Naked.
10. Dom Dom Metal Hair Rollers
Delivering outrageous volume and smooth, frizz-free bounce without snagging, the brand’s ever-popular metal rollers were an ongoing crowd pleaser on the expo floor. Buyers liked the extra-long design, sturdy grip, reliable hold, and accompanying clips and cheeky canvas carry bag.
11. FarmHouse Fresh Lustre Drench Instant Glow Dry Oil
This lightweight, non-greasy dry oil was an easy yes for shoppers chasing that effortless sun-kissed glow. It melts into skin for soft, hydrated results and a subtle bronze shimmer, then absorbs fast without residue or transfer onto clothes. The summery piña colada scent? A fabulous bonus.
12. COCCO Veloce Lite Trimmer
This powerhouse trimmer is still a relatively new kid in town, but has become known in barbering circles for outstanding precision, reliable power, lightweight ergonomics, and client comfort. Brand reps said its performance inspires confidence for lineups, detailing, and finishing work — a major plus behind the chair.
The next Be+Well | Beauty and Wellness Show will be held in Ft. Lauderdale, FL on Aug. 30-31. Register here.